It's not about the "What," It's about the "Why!"
Posted: Friday, May 7, 2010 by Unknown in Labels: Focus, Leadership, Success
What's the difference?
Sure, there is the financial angle we could discuss, the spiritual angle too, or even the mental angle could come into question here. But I want to take this in a different direction ...
When it comes to our daily routine in business and in life,
Everyone knows "what to do," but most people don't focus on "why" they are doing it.
...Once there were 3 bricklayers. Each one of them was asked what they were doing.
The first man answered gruffly,
"I'm laying bricks."
The second man replied,
"I'm putting up a wall."
But the third man said enthusiastically and with pride,
"I'm building a cathedral."
My question for you is this, what are you doing everyday?
Just "laying bricks," or are you "building" something incredible?
What ever role you play in life or business, people don't buy into people/companies that just know "what to do," they buy into people/businesses that know "why" they are doing it!
That's my "Take," what's yours?
********************************
Here is a great clip from Simon Sinek that hammers home this point.
This is incredible!